Prescott Pub Crawl
For any transplant to a new city, it’s important to figure out what kind of fun can be had around your new town. It is especially important to have a go-to activity when people come to visit, so as to keep them coming back! As an agent, having these kinds of ideas on the ready for your clients is vital. They want to know more than just the real estate market in their potential city; they want to know what kind of fun the community has to offer too.
Prescott is full of beautiful natural sights, magnificent walking and hiking trails, and is home to the mountainous and lush Prescott National Forest. There’s no doubt that our visitors and residents alike love to venture into the great unknown to find a moment of connection to the world around them. But what happens when we yearn for more than earthly connection and want a dose of human connection too? Enter—Montezuma Street.
Known as “Whiskey Row,” this unique stretch of old and new bars and saloons in downtown Prescott acts as an adult playground, where every few steps there is an entrance to a magical world of whiskey, bourbon, and “old west” authenticity. So, take a moment from your day and join us as we take a virtual pub crawl down Montezuma St. in Prescott, AZ.
The Point Bar & Lounge
Point Bar & Grill is one of the highest rated establishments on our crawl. Boasted for its authentic “speakeasy” feel as well as its epic Whiskey Menu, home to over 150 options; amazing for even the most experienced connoisseur.
Point also caters to all other possible patrons, with a three-page menu containing almost any cocktail the mind could conjure up…in case whiskey isn’t really your thing.
As if this place couldn’t get any better, they pride themselves on the process that goes into every cocktail as well. Whole and organic ingredients are a vital part of every drink, as Point uses no artificial color or flavoring, using only house-made bitters and fresh squeezed juices. Everything component of every cocktail is thought out, down to the ice they use in every drink, which is made using only water that has been treated with reverse osmosis. This is a can’t miss outing for anyone in the Prescott area.
Prescott Public House
Just slightly off the beaten path, Public House is one of those places that just always has something going on. Are you in to live music? You’ll love Public House! Love trivia nights? Public House is your place! Big fan of bar games accompanied by a live DJ? …You get the picture.
With an extensive and ever-changing Beer Menu, Public House is perfect for folks who are just looking to drink a couple beers or cocktails and have a good time. Public does not have a full food menu, but it does offer an array of “munchies” to keep your tummy full through all those beers. Just take a short stroll down W. Gurley, right off of Montezuma and you’ll find this gem, offering Happy Hour from 3-6pm every day.
Jersey Lilly Saloon
If people watching is more your style, you must check out Jersey Lilly Saloon. This amazing “lil” bar is located at the heart of Downtown Prescott, with the only balcony in Courthouse Square, just perfect for sitting down with a cocktail and unwinding while watching the whirl of the city below. Jersey Lilly offers a full bar as well as a substantial draft beer menu, with options ranging from your basic domestics to local craft options.
Jersey Lilly’s has a vibrant history, dating back to prohibition, and boasting a name honoring “one of the most famous songstresses of the 19th century.” Whether you live in Prescott, or you are just in town for a visit, Jersey Lilly’s offers “The Whiskey Row Penthouse” as a nightly room rental to give its patrons the full experience of Prescott, AZ.
Bird Cage Saloon
While some folks love a ritzy feel whilst sipping whiskey on their pub crawl, some like a good ol’ dive bar, full of true locals, and always boasting a good time. Bird Cage may not be highbrow, but it does its job in ensuring its customers feel warm and at home. With an old saloon feel, Bird Cage can always be counted on for its great service and nostalgic atmosphere.
It is a refreshing stop on the Whiskey Row Pub Crawl. While many of the stops along the way will be teaming with tourists, Bird Cage is a constant in that it is normally filled with friendly, local faces who are quick with a joke and even quicker with a smile.
Far from Folsom
What could be better than a Johnny Cash themed restaurant and bar? The answer to that is, “basically, nothing!” Located in historic Whiskey Row, this visit on our pub crawl is known for their delicious liquid libations as well as their artfully crafted food options. It is one of those unique places that offers not only a mind-boggling plethora of drink options, but also a full menu with options for every moment of the day, be it lunch, dinner, late night, or even brunch!
Obviously, a Johnny Cash themed bar wouldn’t be quite the same without live music. Far from Folsom has quite possibly the best music scene in Prescott, with regular musicians gracing “The Yard,” their outdoor venue area. You can find melodic jams bellowing from this venue almost any day of the week. It is absolutely perfect for anyone who loves to sit back and sip a cocktail while enjoying the some good ol’ fashion tunes.
After a long day or night pub crawling around Prescott, a quick stop over at Wild Iris Coffeehouse can be a life-saver—enough to keep you fueled for the next adventure that is sure to be found in this delightful and charming town!
Tlaquepaque: Sedona’s Famous Artist’s Village
What to See, Where to Go, Who to Meet, and What to Know
Abundant, lush, vibrant landscapes help to surround and cloister the vibrant artist’s community of Tlaquepaque—a small community for artists fashioned to resemble a traditional and authentic Mexican village in central Arizona. Known as the “Art and Soul” of Sedona, Tlaquepaque was founded in 1970 and has since grown into a beloved destination that houses 45 shops and galleries for tourists and locals to explore! The compound was built to help support the artist’s lifestyle—allowing artisans and makers to create one-of-a-kind works that are stimulated by the inspiring environment that surrounds the community itself. Tlaquepaque is an unforgettable experience that brings together music, art, food, and tradition in harmony. The timeless beauty of the stucco walls, the cobble stoned streets, and the shade from the giant Sycamore trees extending overhead, create a stunning and remarkable experience that keeps visitors coming back for more. The following what to see, where to go, what artists to seek out, and what to know about the history of the world-renowned Tlaquepaque Artist’s Village:
What to See and Where to Go
Tlaquepaque is so eccentric and unique, it’s hard to narrow down what to see because everything is worth seeing—but here are a few great suggestions to help guide you:
Jewelry
Caravana Jewelry
Caravana offers pieces that “reflect free spirited fun” made right in Sedona by talented artisans. Opened in 2003 by Melissa Iaquilino, Cravana carries jewelry from Melissa herself, as well as a number of other local Sedona creators. The boutique specializes in unique copper and silverwork. The attention to detail in each piece is magnificent and makes for some of the best one-of-a-kind jewelry in all of Arizona.
Environmental Realists
One of the original retailers of Tlaquepaque, Environmental Realists is a favorite amongst tourists and locals. With expert jewelers and a knowledgeable staff, this unique shop employs over 120 artisans and craftspeople from the Sedona area and provides values and designs that go above and beyond. From leather goods to jewelry, and buckles to knives, Environmental Realists offers items that appeal to any and all shoppers!
Renee Taylor Jewelry
Showcasing a variety of talented jewelers, Renee Taylor Gallery has become a premier location for engagement rings and find jewelry in the Sedona area. Renee Taylor carries lines that are contemporary but classic—pieces that will last a lifetime and beyond and will always be in style. The gallery ventures outside of focusing solely on jewelry and also offers an array of sculptures and wind-art pieces with intricate metal work and design. With three locations in Sedona, Renee Taylor Jewelry has become a hotspot for Sedona’s jewelry needs!
Galleries
Andrea Smith Gallery
Artist and Gallery owner Andrea Smith creates and showcases pieces that, as she describes it, looks at the “peace within” in hopes it helps to bring peace to Earth as a whole. Her gallery is soft and inspiring, offering paintings, sculptures, and jewelry that focus on heightening spiritual enlightenment. The Andrea Smith Gallery is one of the most eclectic and unique galleries in Tlaquepaque—showcasing artists from every corner of the world and helping to bring together cultures and ideas in one space to live harmoniously.
Eclectic Image Gallery
Offering a wide range of fine-art photography, Elaine and Duane Morgan are a working team and married couple that toil tirelessly to bring beautiful and unique images to the marketplace in Tlaquepaque. From black and white, to tinted, to full color and high-resolution photographs, the talent exuding from Elaine and Duane is palpable and the quality of the work is undeniable. The duo from Eclectic Image Gallery is recognized on an international level for their mind-boggling perspective work and the over-all “wow” factor their work produces.
Kuivato Glass Gallery
The Kuivato Glass Gallery features over 100 individual artists from all around the world and their exceptional works in sculpting, glassmaking, and jewelry. The studio and gallery planted its roots in the Tlaquepaque Artist’s Village community in 1973 and has flourished ever since. With a name inspired by the Hopi language, Kuivato means “greet the morning sun” and the gallery is one of the very first mainstays of the village. Having recently expanded into a much larger space, Kuivato Glass Gallery can now offer almost double what it could house prior to the move. Visitors to Tlaquepaque would be amiss to miss out on such an exceptional space.
Rowe Gallery
Working hard to ensure it represents a wide variety of artists and sculptors, Rowe Gallery showcases traditional and contemporary artists from the southwest that offer pieces that are unique to Sedona. Featuring sculptures and paintings with magnificent attention to detail and a clear-cut focus on the natural elements of Earth, Rowe Gallery is a must-see for collectors both novice and expert. The gallery originally opened in 2010 but has since expanded and outgrown its original location in Tlaquepaque, growing into a larger and more prominent spot under the iconic bell tower! Don’t miss out on seeing the beautiful works for yourself—you surely won’t regret it!
Specialty Shops
Tlaquepaque Toy Town
During a visit full of arts and crafts that are mainly geared toward adults, escaping away to Tlaquepaque Toy Town is a refreshing getaway for any kid, young or old. The store specializes in eco-friendly and non-toxic toys that can help to put those parental anxieties at ease, knowing our children are playing with consciously thoughtful and earth-friendly goods. This is a toy store unlike any other, offering a massive variety of toys for every age and created to optimize on fun!
El Picaflor
Spanish for “hummingbird,” El Picaflor is a vibrant and vivacious boutique offering colorful ceramic works, elaborate patchwork clothing, and crafts. The world-goods are found in a fair-trade and ethically-sourced manner. Offering an array of South American goods, like alpaca furs, tapestries, and figurines, El Picoflor is a favorite amongst visitors to Tlaquepaque.
Esteban’s
A mainstay in Tlaquepaque, Esteban’s has built a dedicated fan-base over the course of the last 35 years. Showcasing intricate pottery work, Esteban’s showcases local Southwestern artists and potters who offer decorative and functional ceramic décor and tableware. Sculptures and vases are featured throughout the gallery as well. Over 50 creators are on display at Esteban’s at any given time—solidifying the gallery’s place as one of the most sought-out shops in all of Tlaquepaque.
Feliz Navidad
Holiday cheer can be enjoyed throughout the year at Feliz Navidad! The holiday-inspired store helps to create a wintery ambiance—even in the middle of the Arizona summer—acting as Santa’s Workshop in the middle of the desert. With ornaments, figurines, tree toppers, and nutcrackers, craftsmanship and artistry from around the world are on constant display at Feliz Navidad. The boutique is well-known for its vast collection of nativity sets from all around the world—representing different holiday traditions in styles from every corner of Earth.
Who to Meet
The artisans, craftspeople, and shop owners around Tlaquepaque take pride in being part of such a unique and vibrant community. The creators are often on-site and ready to intermingle with the locals and tourists. Here is a short run-down of some of Tlaquepaque’s most inspiring creators:
Melissa Iaquilino-Caravana Jewelry
Head designer Melissa Iaquilino’s unique aesthetic comes from a background in silversmithing. Her passion for jewelry making started at a young age and grew into a business she knew she could sustain when she started traveling around to concerts throughout the U.S. to sell her pieces. Iaquilino attended The Penland School of Crafts, focusing on intricate metalwork and eventually breaking into custom jewelry design. Though she showcases her own work in the shop, Iaquilino carries lines from a number of other artisans as well, helping to uplift local makers just as she has been uplifted by the Tlaquepaque community.
Elaine and Duane Morgan-Eclectic Image Gallery
As a husband and wife photography team, Elaine and Duane Morgan have dedicated their lives to mastering the art of distinct perspective photography—creating pieces that immerse the viewer directly into a landscape. They have years of experience and training, and as a partnership, they have established an expertise on quality and craftsmanship.
Ken and Monica Rowe-Rowe Gallery
In 2010, Monica and Ken Rowe opened the doors to their first gallery, with a dream to carry sculptural wildlife pieces that represent the uniqueness of the natural world. Their vision has manifested in an abundant way, as the Rowe Gallery outgrew its first location and had to expand into a larger space in Tlaquepaque un the iconic bell tower.
Nicario Jimenez-El Picoflor
One of the creators who is constantly featured at El Picoflor is Nicario Jimenez, an Andean retablo-maker who creates portable wooden boxes filled with tiny, colorful figurines. His work is on display throughout the year and is always changing, ongoing, and updated. Nicario can be found on site as he works on his displays, and spectators can revel in his hard work and attention to detail.
What to Know
Tlaquepaque is an endearing little arts community filled with unique shops, galleries, and studios—but did you know you can also book spaces throughout the village for special events? The community has become a popular location for weddings since its inception in 1970, bringing an old-world charm to a dream-like day. Here is a quick run-down of what Tlaquepaque can offer lover on their adventure into wedded bliss:
Weddings/Venues
Chapel at Tlaquepaque
The Chapel at Tlaquepaque is for the more traditional couple who is looking for an intimate but spiritual ceremony. Designed to resemble a traditional Mexican chapel, the giant wooden doors, intricate arches, and stained-glass windows create a soft and romantic ambiance that resonates warmth and love. The chapel was built over 30 years ago and has acted as the backdrop to hundreds—maybe even thousands—of love stories for the ages. Working with the chapel’s coordinators allows for couples to create the exact feel and ambiance they want—including adding candles, flowers, flower petals, and even booking the space for sunset—couples can create a tailor-made wedding that exceeds their wildest dreams.
Calle Independencia
Tlaquepaque’s Calle Independencia is a larger, less intimate event space, meant for larger receptions, and decorated to the nines. The most spacious event space, Calle Independencia offers full staff, a full-service caterer, plenty of room for a full band or DJ set-up, and numerous beverage stations that are happy to create personalized libations. With the atmosphere of a small Mexican village, the cobble streets and stucco walls add a traditional feel that transports guests to another time and place. Romanticism is the name of the game at Calle Independencia—a space that offers the most quixotic of lighting to illuminate the path to wedded bliss for the happy couple.
Patio de la Campanas
For the couple who loves to feel at one with nature, Patio de la Campanas is a magnificent option. An intimate patio with cobblestone flooring, the Patio is a gorgeous setting of greenery and lush gardens, perfectly set just beneath Tlaquepaque’s iconic bell tower. The Patio is a perfect location for an intimate, private ceremony with your closest friends.
Tlaquepaque is not just a treasure to tourists, it’s a treasure to locals. A perfect setting for a weekend adventure, residents of Sedona have been escaping to the small community for decades to reconnect, re-energize, and reinvigorate. Local art is vital to a community—adding color and vibrancy to the mundane. Tlaquepaque Artist’s Village works to emphasize the importance of art, innovation, and inspiration and has been doing so for almost 50 years! May the art they offer, the artists they value, and the events they produce remain a mainstay in Sedona forever…
Hearth and Homesteading
Jumping Headfirst into a Self-Sufficient Lifestyle
It’s one of the longest standing pursuits of humankind through history—homesteading. We have always instinctually attempted to find a path to self-sufficiency, even when the world around us has told us it can’t be done. But what exactly is homesteading and how where does the journey begin? Good news! We’re here to help you through understanding the lifestyle and to explain how millions of people have made it work for them. We’ll even give you the tools to show you how you can make it work for you and your family! So, what exactly is homesteading? In the most general sense, homesteading is formed around the concept of self-sufficiency. It is most commonly categorized as:
- Sustenance agriculture
- Preserving food by hand, at home
- Producing textiles on small scale
- Clothing
- Craftwork
- Home goods
Generally, homesteading is a household compound for a single extended family. It is utilizing tools at a natural and sustainable level to acquire independence from the norms of American society. The goal is to be reliant on yourself and the people immediately connected to you—to show we aren’t dependent on where we live, but rather, how we live. And how we live can have a major impact on the betterment of the world. Historically speaking, homesteading has been a long-ingrained philosophy in American culture. Western expansion in the U.S. was solely dependent on those willing to homestead—those willing to further uproot their lives and croft their way into a new version of the American Dream. In modern times, homesteaders have built upon the traditions of early homesteading to including furthering themselves from the “grid” by adopting renewable energies, like solar, wind, and geothermic power. They also focus on planting and growing foods, as well as raising livestock for a multitude of purposes. At the end of the day, homesteading is about making conscious choices every single day in a means to connect with family, self, and nature—and furthermore, to understand how those entities connect to each other. You’re probably curious as to what the benefit is to choosing a self-sufficient lifestyle and why do people do it? People have a number of motives behind wanting to live sustainable lifestyles. The desire to be free of societal and economic expectation is a major draw. Creating, crafting, and producing can cut out a need for any normalized form of society’s economic dependency. Homesteaders often meet financial needs through selling their wares, but more often than not the goal is to become completely independent from the current economic systems we have in place in the U.S. Ideally, this would manifest through bartering and reliance on personal production of food and other necessities made by hand and with heart. When you choose to live self-reliantly, you learn more than you could ever imagine, and from a new and unique perspective. We’re so reliant on the modernization of the world that we’ve lost the instinctual skills to survive without its help. When living sustainably, homesteaders learn:
Self-sufficiency
The ability to fend for oneself without intervention. For homesteaders this means learning to grow your own food, yield a harvest, and gain nourishment from it. Homesteaders tend to raise, grow, and preserve food that will last throughout a year, and are prepared for any event that might be out of their control (i.e. power outages, storms, etc.).
Being informed
Knowing exactly where your food comes from. People who live a sustainable lifestyle are hyper-aware of the sourcing of their food and sustenance. It is quite possibly the cleanest diet a person can adopt. Knowing where your food comes from and how it got to your plate is not just healthy, it’s empowering too! Homesteaders know exactly what their animals have eaten, exactly what fertilizers have come in contact with their harvest, and whether pesticides were present. It’s one of the best ways to have true control over your bodily intake, knowing you are truly eating the cleanest food available.
Gaining a useful skill set
Realizing that life is about a constant state of learning, growing, improving upon what you’ve learned, and using said skills throughout life—you never know when you’ll need to know the skills of:
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- Animal rearing
- Gardening
- Cutting firewood
- Building
- Cooking
- Preserving
- Butchering
- Etc.
Work Ethic
Hard work isn’t a suggestion, it’s a requirement. There is essentially no end to the work and projects going on around any given homestead. Working hard is rewarded, of course, with playing hard, but enjoyment is more often than not rightfully earned. This is a good lesson to adults, but for children growing up in a self-reliant world, there are useful skills they can take with them anywhere in life. They will grow with an understanding of how important lending a helping hand is, be it on their own homestead, or out in the world.
Lesson in the life cycle
Powerful lessons about the cycle of life are learned every day when homesteading. Life, death, and the empathetic human condition is a deeply imbedded part of the lifestyle. Losing life is always hard, but accepting and grieving loss as a reality is part of our development as humans. We learn to accept that there are truths beyond our control—death being one of them. Witnessing a cycle of life play out in front of your very eyes in short spurts helps us to better reflect on the shortness of a life’s time, which will hopefully encourage a life lived fully by the observer.
Connection
A natural connection is formed when homesteading; with the Earth, the animals, the land, the family, and the self. Working together creates a bond that allows us to grow and learn together, while working with the hands helps bond the mind and body. In many ways, living a homestead lifestyle requires a constant understanding of bonding, connecting, and eventually letting go. So, how does one even start the process of adopting a self-efficient lifestyle? It’s obviously a big undertaking and not something that can be done overnight. The best advice is to start small. Try implementing a no- to little-waste lifestyle. Plant a garden. Watch it grow. Use the bounty. Get a feel for how simple everyday decisions can alter the way you approach the world. These small decisions eventually turn into big decisions. At the end of the day, whether the choices you make are big or small, it’s a choice that impacts the environment and the people, plants, and animals that inhabit it. Implementing a partially self-sufficient routine or adopting a fully sustainable lifestyle will make a difference—and that’s really what the homestead life is all about…making a difference. For more information on homesteading, follow these fascinating blogs and websites to help inspire your own homesteading dreams:
Effective Marketing in Real Estate
How to Sell Homes and Yourself
Not everyone can have their own real estate show on HGTV, so marketing yourself as an agent is vital if you want to see success in your career. Real estate is an ever-changing marketplace, with the National Association of Realtors listing their membership at an all-time high in 2006, with 1.4 million members, just before the market crashed. The numbers dropped significantly in 2006 but have been on a steady rise since. There is fierce competition coming into the field—with modernized marketing strategies and a fresh outlook on sales, the younger generation of realtors is a force to be reckoned with. Adapting yourself to the new world of real estate is vital if you want to stay relevant in a market that is becoming more saturated every day. Setting yourself apart as an agent can make all the difference when it comes to being successful in sales. The following is a series of strategies to adopt if you want your business to stay pertinent in the real estate field:
Make a Name for Yourself on Social Media
According to NAR, 92% of potential buyers start their search online. This is a far cry from the days when buyers were solely dependent on realtors to help them navigate the market. Now, a buyer can hop online and look up almost any home that’s currently on the market—they can even take a virtual tour before ever stepping foot in the house. This means that while there are more and more agents in the world, there are more and more websites that negate the initial need for said agent. Building a name for yourself on social media can keep you a cut above the rest and keep you prevalent and relevant. So where should you focus your social media attention?
Creating a presence on social media allows you to interact with clientele (and potential clientele) in a way we could have never imagined before. You can share your successes, promote your properties, and create a sales image and personality that fits your real estate philosophy—all in one easy to find place! For the purpose of cohesiveness, building a Google My Business page can make it easier for users to find you, and making sure to add social media sharing properties to all your corresponding sites makes it easier for users to share the properties you are promoting. Google My Business can act as a one stop shop for all your social media sites and posts—but make sure you include your contact info on every single page so as to make it as easy as possible for potential clients to get a hold of you. The last thing you want is for clientele to give up on you because they couldn’t find your contact info. An added benefit to having a social media presence is the ability to keep tabs on other agents in your area. How are they utilizing social media? Are they marketing themselves in a way you never considered? Use their social media for tips on how to avoid their mistakes but replicate their successes. But what do you do once your social media sites are up and running? How do you navigate this new world? Utilizing sponsored ads is a great place to start. Paying for ads on social media is the new frontier of advertising that allows you to hit your key demographic and market. Instagram and Facebook sponsored ads help you to put your best face forward. By using high quality imagery and making good use of hashtags, Instagram and Facebook marketing can hit clientele that never would have known about you otherwise. Once potential clients have found you, you’ll want something aesthetically pleasing for them look at when they make it to your page. Find a subtle filter, a specific crop, or a general color scheme to help your pages stand out amongst the thousands of other pages—and to help make the whole site cohesive. Within your social media pages, you should include a few things aside from high-resolution pictures of your properties, including:
- Client testimonials—Find a strategic place on your sites where you can insert videos or quotes from past clients. This will convey a sense of trust from past successes.
- Use a shared scheduling app—Asana, When I Work, and Calendly are just a few options in a wide range of apps that allow interactive scheduling between you, your employees, and your clients.
- Offer free valuations—offering this free tool on your social media sites can help to generate not only feedback but leads too!
You can even create a series of daily videos/live streams to keep your clientele privy to the inner workings of real estate. People love watching other people. Odd, but true. With a live stream, or tactical use of the Instagram Stories feature, you can promote your listings and give clients a look into your day to day life as an agent in a way that makes you super relatable—it’s almost like your very own reality show!
Streamline Your Personal Marketing Campaign
We live in a world with a constant stream of visual overload, so when it comes to advertisements and marketing, overdoing it can be as detrimental as not advertising or marketing at all. Streamlining and modernizing your logo to create a uniform and cohesive look can make all the difference in your personal marketing. Your logo is the visual indicator of your brand—use it on everything from business cards and webpages to letter headings and pamphlets. Make it clean, legible, and memorable. Look at what successful, contemporary businesses are doing and gain inspiration from their successes. Developing a personal marketing outline can help to narrow in on where and how you can find success. Consider a basic plan that outlines:
- Create a vision statement—short and long-term goals
- Identify your target demographic and customer—sellers, renters, first-time buyers, etc.
- Develop your personal goals—set your overall goals and ideal outcomes to those goals
- Determine what sets you apart from other agents—what makes you unique?
Branding/Partnerships
Getting your logo and brand out into the world is imperative in gaining name recognition in your desired area. Order mugs, koozies, frisbees, etc. with your logo and branding on them. Take part in local events and festivals and handout your free goodies to the people attending. People love free stuff, and with a cool and modern logo and streamlined aesthetic, they’ll actually love using your free stuff! Take it a step further and use your logo to sponsor those local events and festivals—and even little league teams and school events! Your logo will end up on jerseys, newspapers, flyers, and banners all around the very town and area you are making real estate deals in—so including your phone number and website is a must! Partnering with other local businesses can make a world of difference too. Get creative with the ways in which you can help support a local business as they help to support you! Hold an open house with catering from a local restaurant and small pop-up shops in each room with goods from local boutiques and shops. Partner with a local diner. Buy their mugs and screen print your own logo on them! Working together in a communal way not only promotes success among local businesses, but also supports a close-knit vibe where neighbors help neighbors. You can even go as far as to facilitate a neighborhood tour that passes through all the businesses and hotspots in the community that potential buyers would want to know about when looking at homes in the area. Be creative—and frankly, don’t be afraid to be a little experimental! The goal is for clientele to keep you in mind for the future—be it for personal use or as a reference to another possible client. Do what you can to stick out and make yourself memorable!
Online Magazine/Newsletter
Once your logo and business information are out in the world you’ll want it to lead potential clients to a clean and organized website. Create a killer website and make sure it is easy to navigate and mobile friendly. Be sure to include:
- Easy to find contact information
- Property pages with quality photo and video
- Virtual tours
- A personal blog
Keeping clientele (past, present, or future) up-to-date on the comings and goings of your business is a great strategy for building relationships with past clients and establishing a log of new clients. Collect emails to use as local outreach and create content that responds to the questions people are asking on a local level and keeps clients in the loop on the current local real estate market. Start a newsletter that includes:
- Notices about open houses
- New homes hitting the market
- News about upcoming seminars and events
Keep the content relevant and avoid any temptation to spam clients. Keeping in touch with past clientele is the best way to get new leads for new clientele. Always try to keep an appropriate level of contact to stay fresh in their minds—be it to become their go-to reference for possible homebuyers, or to reach out to you for personal real estate needs in the future.
Find Your Niche and Run with It
Make yourself notable in a niche market. Are you really great at finding affordable housing for divorcees? Have you had a good track record finding homes for pet owners? Maybe you have a knack for helping first-time homebuyers and young professionals find their first homes? Take what you’re good at and run with it! Make yourself into the go-to agent for any specific niche and watch the referrals roll in!
Create Quality Content
Increasing your visibility on the internet can make all the difference in today’s real estate market. SEO—or “search engine optimization”—is a vital part of ensuring your web content appears organically to potential buyer and general web surfers. Using locally oriented and specific wording in your provided content ensures your content will appear in localized real estate searches. There are plenty of rules to follow when it comes to creating quality content. Here are a few suggestions to follow to ensure your web presence stands out:
Use SEO to Your Advantage
Start with adding a blog to your website that uses general phrases that trick search engines into pulling your page out of millions of options. Producing web content like “5 Most Important Upgrades to Make After Buying a Home”—or “10 Things Everything First-Time Homebuyer Should Know”—is a perfect way to optimize search results in your favor. Adding in keywords and phrases that are commonly pulled out as search words will only heighten your online presence, so make sure your writing is clear, concise, and focused. Google Analytics and Ahrefs can help narrow down search terms. Keeping the terminology up-to-date and relevant within your content warrants your website to remain a prospect for future searches too.
Offer Valuable Information
After a web crawler has landed on your page, you’ll want to make sure the content they are met with is helpful in their mission. If the mission is buying or selling a home, include blog posts or articles (written by yourself or credited to an outside writer) that showcase your knowledge in the area. Find a topic of interest and use it to your benefit. Write a post about:
- A revitalized downtown
- An emerging art/music scene
- Market fluctuations in the area
- Basics of buying a home
Begin a Nurturing Email Campaign
Once you have generated leads, tailor your interactions with those potential clients based on their wants and needs. Take note of the client’s actions, what they are looking for, and what kind of help they will require from you and narrow down the content you send to them. Helping a client zero in on the details they require is a far better tactic than inundating their inbox with unnecessary information. Prove your expertise by doing what you do best—selling. In an ever-growing market full of fierce competition, there is nothing more important than making a name for yourself. In today’s world, it’s easier to put yourself out there than ever before—with social media and access to marketing materials at the tips of our fingers, it’s a great time to be in real estate! Adapting to the ever changing world around you and using its progressive nature to your advantage is imperative in keeping up with modern market—stay relevant, market yourself effectively, and create quality content and the returns quality outcomes!
Buyer’s, Selling, and Listing Agents…Oh My!
In the complicated world of real estate, the terminology used to signify the professional representation in any given deal can become confusing and complex—much like the endeavor of buying a home a itself. When diving into such a major decision, your best bet is to always do your research and iron our any questionable wrinkles by learning all you can about the process and proper terminology—so congrats! Assuming that’s why you’re here, you’re already on the right track! First things first, let’s talk about the basics of terminology in the real estate market in terms of agents. In an ideal real estate transaction:
- A person selling a home hires a listing agent—an expert who helps to market and sell their home.
- A person looking to purchase a home/property has hired a separate agent who assists in finding a home that fits the buyer’s needs—this person is known at the buyer’s agent.
You’re probably wondering…what’s the point of hiring an agent at all? Can’t I just do it all myself?
Well, as a buyer, there are a myriad of benefits to having an agent at the ready. First, and most importantly, the buyer’s agent will look out for your best interest as the buyer. A good agent will successfully guide you through the process with the backing of their professional knowledge in the field. They will know the ins and outs of the market and how to navigate pricing averages, neighborhood ratings, and key information the helps you, as a buyer, to make a highly informed decision. More than just that, a buyer’s agent will have access to Multiple Listing Services (MLS)—a website with all the information available on any particular listing. Finally, a buyer’s agent assists in negotiations, legalities, and paperwork that can be far too complicated an overwhelming for a person with no experience in the matter.
So, why does the seller need a listing agent? Can’t my buyer’s agent just do it all?
Well, yes and no. In the most ideal real estate transaction, the agents for each party will be individual and separate entities—that way, there is security in the understanding that each agent is representing each party with no ulterior motives. Once again, hiring a professional is a vital component to the transaction concluding with ease. Just as a professional can help the buyer narrow in on a home that fit their needs, a listing agent will help the seller of a home to create a plan of action to successfully sell their home—at a price point that fits—and will know exactly how to prepare the home for viewings.
Now that we’ve covered what a buyer’s and listing agent is, you might be wondering what a selling agent is, as you’ve surely heard that term too.
This is where terminology gets a little convoluted, but here’s the easier explanation:
- Prior to any contracts, the agent representing the buyer is referred to as the buyer’s agent, but once the contract is drawn up, they become the selling agent because they have now ‘made a sale’ on the home.
- Once a contract is in play, buyer’s– and selling– agent will be used interchangeably.
Essentially:
- Buyer’s Agent = Selling Agent (with contract)
- Listing Agent = Seller’s Agent
As is the case with all things in life, it’s not always as simple as one agent representing one party and a different agent representing the other. In some special cases, a buyer’s agent can be a seller’s agent too—they are referred to as “single agents.” Dual agency is not permitted in all states; however, it is legal and allowed in Arizona. In these rare cases, the agent becomes a “transaction broker”—meaning, over all else, the agent is representing the transaction itself, not the buyer or seller, per say. They become a neutral go-between for the transaction as a whole. The homebuying process is a journey filled with learning and growing. The terminology may be confusing at first, but we hope we helped to make it just a little bit easier to understand as you make your way through the process for yourself.
Prescott Area Wedding Venues
If you are looking for wedding venues in the Prescott area, then you are in luck, Prescott is packed with breathtaking options. Also, congratulations! Plus, with Prescott’s four distinct seasons, each month has its own beauty to offer.
Below is a list of venues in the Prescott Area that may be calling your name!
Location: 2515 N Road 1 East, Chino Valley, AZ 86323
This gorgeous venue is in Chino Valley, Arizona. In 2016, this family owned and operated vineyard was named one of the Best Wedding Venues in Arizona. The scenery is breathtaking, with granite peaks and rolling prairies surrounding the vineyard. The Granite Creek Vineyards lush grounds and mature trees are perfect for Spring, Summer, and Fall weddings!
Location: 1460 West Road 4 North, Chino Valley, Arizona 86323
This venue is also located in Chino Valley, Arizona. This place is AMAZING! (I know amazing can be an over-used word, but it really is a one-of-a-kind venue!) The venue is located on a private lake and surrounded by greenery and gardens. There is a detached guest Suite for overnight stays, a 10,000 square foot patio, and a large grand fireplace.
Location: 1030 Prescott Country Club Blvd, Dewey, AZ 86327
The Prescott Club at Stoneridge is located in the Prescott Valley Bradshaw Mountain foothills. The venue offers an indoor banquet hall, an outdoor covered patio, and a vast golf course lawn. Prescott Club offers full service catering with customizable menus.
Location: 6520 E 1st St, Prescott Valley, AZ 86314
The Event Spot is located in Prescott Valley, and holds up to 391 people. The facility offers a 3,000 sq. ft. main room, bridal suit/ breakout room, patios, and large catering kitchen. Located centrally in the Quad City area, it provides a great visible location and plenty of parking.
Location: 1280 E Rosser Street Suite B, Prescott, AZ 86301
The Adult Center of Prescott offers a 4,000 sq. ft auditorium with the best ‘floating’ dance floor in northern Arizona! Banquet Style with dance floor space accommodates 280 people, while theater style can accommodate 400+ people.
The space also features a disco ball, theater lighting, a sophisticated audio/visual system, and a 16-foot retractable screen. Outside catering is welcomed, and there is a small prep kitchen provided. Included is round tables, banquet tables, padded chairs, room setup, and cleanup is included!
Location: 12907 East, AZ-169, Dewey, AZ 86327
Located in Dewey-Humboldt offers three different wedding packages: The Barn, The Farm Park, and The Fields. Gorgeous lush fields and picturesque trees provide a breathtaking background for your big day!
- The Barn venue package offers an indoor/outdoor space, with a rustic outdoor feel.
- The Farm Park venue package is filled with tons of games, rides, and activities!
- The Field venue package provides a stunning surround with a circle of beautiful 60 year old trees.
Other Venues in the Prescott Area:
- Arizona Downs – Prescott Valley
- Cherry Creek Ranch – Dewey-Humboldt
- Elk’s Performing Arts Center – Prescott
- Forest Villas Hotel – Prescott
- Highlands Center for Natural History – Prescott
- Hassayampa Inn – Prescott
We hope this helps plan your special day.
Information is provided by Better Homes and Gardens BloomTree Realty. If you are interested in Arizona Real Estate in Prescott, Sedona, Phoenix, or Verde Valley, we would love to help you find your home! Contact us today!
Things To Do With Kids in Prescott
Recently a friend from out-of-town came to visit their grandchild in the Prescott area. As with all vacations, it is a goal to find the perfect activities to make a memorable visit. Unfortunately, our friends were stumped on what to do with kids in Prescott! When visiting from a larger city, the Prescott quad city area can appear to offer little entertainment opportunities. However, you will be pleased to know that there are an abundant of options to do with your family and kids (or grandkids!) in Prescott. To give you a little help, we have put a list together that can help you plan your visit.
Gripstone: Prescott, AZ
Gripstone Prescott Arizona offers rock climbing, bouldering, yoga, a cafe, and a pro-shop. No previous climbing experience is necessary, and after a quick 30-minute video and hands-on tutorial, you will be ready to climb. Climbers under 14 years old are required to be accompanied by a participating adult over 18 years old. Children under 14 are welcome, harnesses are available for very small children. They have even had 2-year-old climbers!
Pricing starts $16 for adults, and the pass lasts all day. You can leave for lunch and come back later for more climbing. It’s a full body workout, it’s fun, and it’s great for all ages!
Jarz of Clay: Prescott, AZ
Jarz of Clay is located at the Prescott Gateway Mall Outside in the village shops. At Jarz of Clay, you pick a pottery piece from hundreds of different options. You then paint your piece, and then the pieces will be glazed and fired. Within 4-5 days, you then can pick up your glazed pottery piece!
The studio fee is included in the price of each item. Included in the studio fee is paints, tools, and the glazing/firing. Pottery pieces are not the only option, canvas and wood paintings are also available. This is perfect for all ages, I’ve been multiple times with both my mom and young cousins and enjoy it every time!
Heritage Park Zoo: Prescott, AZ
Visit Prescott’s local zoo! Heritage Park Zoo is located on 10 acres and overlooks Willow Lake. While I’m personally not a spiders or snake (insert *full body chill*), the Heritage Park Zoological Sanctuary offers the Tarantula Grotto and Reptile House. The Tarantula Grotto is one of the largest public displays of spiders in the country. Along with this, the Reptile House houses gila monsters, iguanas, geckos, and even a 13-foot Burmese python.
The Heritage Park Zoo loves saving animals and giving them a home. Housed at the zoo is an American Black Bear that was orphaned, a gray fox that was found alone and half drowned, and a mountain lion that was illegally kept as a pet in Arizona. Along with this, the zoo participates in the American Zoo and Aquarium Association’s Species Survival Plan by saving endangered species such as the Mexican Gray Wolf.
Heritage Park Zoo hosts special events throughout the year, including: Zoofest, Eggstravaganza, Boo at the Zoo, moonlight events and Zoo Camp for kids. The zoo is open every day of the year. You can view admission prices here.
Heritage Park Zoo Event Calendar
While that is only a few options, I hope that this may give you a jump-start on what activities are available for entertainment in the Prescott Area! Below is an additional few items that may interest you:
- Sharlot Hall Museum, Prescott, AZ
- Mortimer Farms, Dewey-Humboldt, AZ
- In the Game Freedom Station, Prescott Valley, AZ
Information is provided by Better Homes and Gardens BloomTree Realty. If you are interested in Arizona Real Estate in Prescott, Sedona, Phoenix, or Verde Valley, we would love to help you find your home! Contact us today!